'Hazel' is a Smart Assistant from HGTV on Facebook Messenger
Laura McQuarrie — January 19, 2018 — Tech
References: adweek
Design consultations can be expensive, but HGTV is now making the process of looking for inspiration and getting expert advice easy with its all-new decorating assistant for Facebook Messenger.
The smart decorating assistant named Hazel is a chatbot that can offer a variety of decorating tips based on popular styles of the moment, specific rooms or even a few keywords of one's choosing. For future reference, users may save galleries of the ideas they have found, as well as opt to receive daily tips and design inspiration from Hazel.
Additionally, Hazel helps consumers to find shows on HGTV for even more inspiration, as well as additional information on HGTV’s sweepstakes like the HGTV Dream Home giveaway.
The smart decorating assistant named Hazel is a chatbot that can offer a variety of decorating tips based on popular styles of the moment, specific rooms or even a few keywords of one's choosing. For future reference, users may save galleries of the ideas they have found, as well as opt to receive daily tips and design inspiration from Hazel.
Additionally, Hazel helps consumers to find shows on HGTV for even more inspiration, as well as additional information on HGTV’s sweepstakes like the HGTV Dream Home giveaway.
Trend Themes
1. Smart Decorating Assistants - The rise of smart decorating assistants like Hazel presents an opportunity for businesses to create innovative chatbot solutions that offer personalized design tips and inspiration.
2. Virtual Design Consultations - The emergence of virtual design consultations allows businesses to provide affordable and accessible interior design services, catering to a wider range of customers.
3. AI-powered Inspiration Platforms - The development of AI-powered inspiration platforms enables businesses to curate and deliver personalized design tips and ideas based on user preferences, creating a convenient and tailored user experience.
Industry Implications
1. Home Improvement - The home improvement industry can leverage smart decorating assistants to offer customers virtual design consultations and personalized advice, enhancing the overall customer experience.
2. Interior Design - The interior design industry can embrace AI-powered inspiration platforms to deliver customized design tips and inspiration to clients, facilitating more efficient and creative design processes.
3. Technology - The technology industry can explore the development and integration of smart decorating assistants to expand their product offerings and cater to the growing demand for AI-powered home decor solutions.
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