The popularity of skin masking sees innovations in jelly-like formulas
Implications - Gelatinous or jelly-based face masks are increasingly common as brands look for ways to expand their product lines, in a circular response to this market's oversaturation. The gelatinous base of these skin-enhancing face masks enhances their perceived effectiveness, while also aiming to cater to consumers seeking more distinct product interactions.
Workshop Question - How could your brand revamp/reformat one of its more traditional products/services?
Trend Themes
1. Gel-based Formulations - Jelly and gel-based face masks have become popular as consumers seek unique product interactions.
2. Targeted Skincare Products - Brands are focusing on specific skincare needs of customers, such as calming acne and reducing irritation.
3. Ritualistic Skincare - Products that encourage relaxation and promote a consistent skincare routine have seen success in the market.
Industry Implications
1. Beauty - Brands can explore unique and playful formulations of skincare products to cater to customers seeking distinct experiences.
2. Wellness - Skincare products that encourage relaxation and promote mental well-being can appeal to customers looking for self-care rituals.
3. Technology - Innovative ingredients and formulations can disrupt the skincare industry by combining technology and science for better results.
