Big brands shift their marketing to be more inclusive in their messaging
Implications - Brand authenticity continues to be a priority among consumers, and with that, a desire for more inclusive initiatives are on the rise. Showcasing a bolder commitment to inclusivity across various categories, big name brands are adapting their marketing campaigns, packaging and even brand messaging to better reflect people of different genders, backgrounds, and physical ability. These shifts in marketing approaches speak to the growing number of brands working toward not only being more inclusive but also being more transparent and open about it as well.
Workshop Question - In what way could your brand and business speak to the social issues and concerns of your consumers in a more authentic way?
Trend Themes
1. Authenticity and Brand Inclusivity - Big brands are shifting their messaging to be more inclusive and authentic, not just for PR but as a priority for their consumers' values.
2. Inclusive Representation and Celebration - Companies are utilizing their brand platforms to showcase representation and celebration of diversity with customers in mind.
3. Storytelling and Newsfeeder Narratives - Marketing efforts are focused on developing personalized, sincere, and relatable stories that can resonate with people and establish a greater connection with consumers.
Industry Implications
1. Cosmetics & Fashion - There's an opportunity for cosmetics and fashion companies to move beyond color matching and visible representation in their products and advertising, and focus on deeper inclusivity measures that affect their consumers' beliefs.
2. Public and Social Welfare - Brands that cultivate stories of individualized representation and showcase impactful social collaborations can bring visibility and support to the groups who have been underrepresented and underfunded in society generally.
3. Culinary and Food-related Businesses - Brands can portray the importance of family, unity and diversity in advertising campaigns through thoughtful, personalized and relatable stories that represent the target market.
5 Featured, 45 Examples:
96,905 Total Clicks
Date Range:
Jul 18 — Aug 19
Trending:
Untested
Consumer Insight Topics:
