Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
Laura McQuarrie — February 7, 2018 — Lifestyle
References: lidl & retailgazette
In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a "winebot" on Facebook Messenger by the name of 'Margot.'
As much as it is satisfying to be spoiled for choice in a supermarket when it comes to the sheer number of products stocked, it can be overwhelming at times—Margot has the potential to simplify the process by serving as a virtual shopper and product consultant.
To begin interacting with Margot, shoppers have three choices: searching for a food pairing, finding a wine or taking a quiz. When it comes to selecting a wine that may pair well with a certain kind of food, users are able to use food emojis to describe what they're looking for. Additionally, searches may be conducted by country, region, grape, color, price and more.
As much as it is satisfying to be spoiled for choice in a supermarket when it comes to the sheer number of products stocked, it can be overwhelming at times—Margot has the potential to simplify the process by serving as a virtual shopper and product consultant.
To begin interacting with Margot, shoppers have three choices: searching for a food pairing, finding a wine or taking a quiz. When it comes to selecting a wine that may pair well with a certain kind of food, users are able to use food emojis to describe what they're looking for. Additionally, searches may be conducted by country, region, grape, color, price and more.
Trend Themes
1. Virtual Shopping Assistants - The rise of virtual shopping assistants like Lidl's 'Margot' simplifies the selection process for consumers, providing personalized recommendations.
2. Conversational AI - The use of conversational AI technologies, such as chatbots on platforms like Facebook Messenger, enhances customer engagement and interaction.
3. Food and Wine Pairing - The trend of using AI-powered tools to suggest food and wine pairings offers convenience and helps consumers make educated choices.
Industry Implications
1. Retail - Virtual shopping assistants have disruptive potential in the retail industry by improving the customer experience and driving sales.
2. Artificial Intelligence - The conversational AI industry can benefit from the increasing popularity of virtual shopping assistants and chatbots for customer engagement.
3. Food and Beverage - The use of AI-powered tools for food and wine pairing in the food and beverage industry provides a unique selling point and enhances consumer satisfaction.
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