Stanley Wong's Illustrations Speak to the Prevalence of Sneakerhead Culture
Riley von Niessen — July 5, 2017 — Fashion
Stanley Wong, an artist who's also known by the name "Wood Fire," recently released a series of sneaker illustrations, which are currently being exhibited at the Jockey Club Creative Arts Centre in Hong Kong.
Something of a sneakerhead himself, Stanley Wong knows the kind of obsession that's associated with collecting, as well as the power that the designs have over the niche community. Throughout his illustrations, he spotlights sneakers from a variety of different brands, including adidas, Reebok, and Nike. Although some of the simplified sneaker renditions are shown through a first person perspective, some of the other illustrations showcase the sneakers on their own, or even with the skyline of a city behind them.
Something of a sneakerhead himself, Stanley Wong knows the kind of obsession that's associated with collecting, as well as the power that the designs have over the niche community. Throughout his illustrations, he spotlights sneakers from a variety of different brands, including adidas, Reebok, and Nike. Although some of the simplified sneaker renditions are shown through a first person perspective, some of the other illustrations showcase the sneakers on their own, or even with the skyline of a city behind them.
Trend Themes
1. Sneakerhead Culture - Opportunity for brands to tap into the growing market of sneaker enthusiasts by creating unique and exclusive designs.
2. Minimalist Illustrations - Disruptive innovation opportunity for artists and designers to explore simplified and abstract representations of popular products like sneakers.
3. Art Exhibitions - Potential for galleries and museums to curate exhibitions that focus on contemporary art inspired by everyday objects and subcultures.
Industry Implications
1. Fashion - Fashion brands can leverage sneakerhead culture to create limited edition sneakers and collaborate with artists for exclusive designs.
2. Art and Design - Artists and designers can explore the minimalist style and incorporate it into their work, creating new and unique art forms.
3. Event Management - Opportunity to organize art exhibitions and events that cater to niche audiences, such as sneaker enthusiasts and collectors.
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