Lidl Gave Twitter Users the Chance to Enjoy Shopping at a Discount
Laura McQuarrie — November 25, 2016 — Business
For the month of December, budget retailer Lidl is giving customers the chance to enjoy shopping at a discount even more than usual. There's a certain kind of satisfaction that comes from finding a favorite item on sale at the store, but Lidl is set to turn the power over to users on Twitter to determine how much the price of four holiday products will drop, up to a total of half off.
Products to be included in the 'Social Price Drop' promotion include a whole fully cooked lobster and a ham. To help reduce the prices on these holiday essentials, Twitter users are being invited to tweet about each item over the course of a week each item is highlighted by Lidl.
Products to be included in the 'Social Price Drop' promotion include a whole fully cooked lobster and a ham. To help reduce the prices on these holiday essentials, Twitter users are being invited to tweet about each item over the course of a week each item is highlighted by Lidl.
Trend Themes
1. Social Price Drop Promotions - Retailers can implement social media campaigns where customers determine discount rates by sharing product information on social media platforms, providing discounts for supported products, and retain customer engagement.
2. Personalized Marketing - Retailers can use social media to offer various personalized discounts based on the customer's shopping history or interests, which can strengthen customer relationships by providing tailored experiences and increase customer loyalty and retention.
3. Real-time Feedback Mechanisms - Retailers can collect customer insights in real-time by monitoring their social media mentions, and use the collected data to make better-informed decisions about promotions, personalize experiences, and launch targeted marketing campaigns.
Industry Implications
1. Retail - Retailers can implement social media campaigns to encourage engagement and build customer loyalty by offering social price drop promotions, personalized marketing, and real-time feedback mechanisms.
2. Social Media Management - Companies that offer social media management tools and services can create customized solutions to track and analyze customer feedback, design effective promotions, and assist retailers in creating successful campaigns.
3. E-commerce - E-commerce platforms can integrate social media elements into their websites to create customer engagement opportunities, provide personalized recommendations to customers, and boost sales by facilitating social sharing of products and experiences.
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