Nike's New Global Headquarters is Full of Millennial-Friendly Perks
Mary Van Puymbroeck — June 28, 2017 — Art & Design
References: architecturaldigest & highsnobiety
As a global brand, Nike has a reputation for creating flexible work environments with Millennial-friendly perks.
Nike's newly opened New York-based Global Headquarters is a 150,000 square foot Midtown office space that spans six floors. The office features other Millennial-friendly features like flexible workspaces, a fitness studio, full-sized basketball court (that can accommodate 400 fans), two terraces, a library, wellness rooms and a food and beverage space. One of the terraces is centered around a giant Nike logo made of small plants that is best seen from the air. The basketball court will host local basketball teams and high schools for special events.
Recently, Nike has been making a significant move to entrench its association with New York City. Previously the brand had been based in its founding city of Oregon but Nike is now pushing to further invest into New York as its global headquarters.
Nike's newly opened New York-based Global Headquarters is a 150,000 square foot Midtown office space that spans six floors. The office features other Millennial-friendly features like flexible workspaces, a fitness studio, full-sized basketball court (that can accommodate 400 fans), two terraces, a library, wellness rooms and a food and beverage space. One of the terraces is centered around a giant Nike logo made of small plants that is best seen from the air. The basketball court will host local basketball teams and high schools for special events.
Recently, Nike has been making a significant move to entrench its association with New York City. Previously the brand had been based in its founding city of Oregon but Nike is now pushing to further invest into New York as its global headquarters.
Trend Themes
1. Flexible Work Environments - Creating flexible workspaces and amenities that cater to Millennial employees can enhance productivity and employee satisfaction.
2. Millennial-friendly Perks - Providing unique and engaging perks like basketball courts can help attract and retain Millennial talent.
3. Investing in Global Headquarters - Brands can benefit from establishing global headquarters in key cities to solidify their presence and engage with local communities.
Industry Implications
1. Sports Apparel - Sports apparel companies can incorporate innovative office design elements, like basketball courts, to provide a dynamic and energetic work environment for their employees.
2. Real Estate - Real estate developers and designers can capitalize on the demand for modern, flexible office spaces with amenities that promote employee well-being and work-life balance.
3. Technology - Technology companies can create digital tools and platforms to enhance collaboration, communication, and productivity within dynamic workspaces like Nike's Global Headquarters.
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