Modern underwear products incorporate secondary uses to boost value
Implications - Responding to the heightened expectations consumers have today, emerging brands in the undergarment space are designing and popularizing underwear products that serve a secondary purpose. Whether doubling as menstrual protection or incontinence, the highly functional and innovative designs of these products are moving the fashion space forward.
Workshop Question - What's a secondary function your offering could provide?
Trend Themes
1. Functional Undergarments - Emerging underwear brands are designing highly functional products that serve a secondary purpose.
2. Eco-friendly Menstrual Products - Brands are creating more eco-friendly and hygienic ways to manage periods, such as reusable menstrual underwear.
3. Innovative Athletic Compression Wear - Compression shorts with pockets for storing small essentials and advanced sweat-free design are gaining interest among athletes.
Industry Implications
1. Fashion Industry - Undergarment brands are creating and popularizing highly functional and innovative designs.
2. Healthcare Industry - Brands are designing underwear products for people with incontinence, and antibacterial fabric with anti-odor to maintain hygiene.
3. Athletic Industry - New compression shorts with advanced design and pockets are providing better performance and on-the-go storage for athletes.
