Downloading the Chick-fil-A One App Earns Customers a Free Sandwich
Katherine Pendrill — June 1, 2016 — Tech
References: inside.chick-fil-a & chewboom
To celebrate the launch of the Chick-fil-A One app, the popular fast food chain is rewarding new downloads with free food. Following in the footsteps of other chains, the new app gives Chick-fil-A customers an easy way to order food, to customize their meal and to earn rewards.
The new Chick-fil-A One app is designed to replace the chain's previous app with an advanced platform built on a unique membership program. Not only will customers be able to order online, but the app will also keep track of their purchases and reward them with free food over time.
To celebrate the release of the new app, anyone who downloads the Chick-fil-A One app between June 1st and June 11th will be able to pick up a free Chick-fil-A Chicken Sandwich, Grilled Chicken Sandwich or Spicy Chicken Sandwich. The coupon for the free meal will be available through the app and customers will have until June 30th to pick up their sandwich.
The new Chick-fil-A One app is designed to replace the chain's previous app with an advanced platform built on a unique membership program. Not only will customers be able to order online, but the app will also keep track of their purchases and reward them with free food over time.
To celebrate the release of the new app, anyone who downloads the Chick-fil-A One app between June 1st and June 11th will be able to pick up a free Chick-fil-A Chicken Sandwich, Grilled Chicken Sandwich or Spicy Chicken Sandwich. The coupon for the free meal will be available through the app and customers will have until June 30th to pick up their sandwich.
Trend Themes
1. Mobile Ordering - The Chick-fil-A One app offers customers an easy way to order food and customize their meal, representing a trend towards mobile ordering in the fast food industry.
2. Membership Programs - The Chick-fil-A One app's membership program, which tracks purchases and rewards customers with free food, highlights a trend in the fast food industry towards personalized membership programs.
3. App-based Promotions - The promotion of free food to new app downloads is an example of the growing trend of using app-based promotions to engage customers and increase app downloads.
Industry Implications
1. Fast Food - The Chick-fil-A One app's advancements in mobile ordering and membership programs provide opportunities for disruption in the fast food industry.
2. Technology - The use of app-based promotions and advanced platforms like the Chick-fil-A One app showcase opportunities for innovation and disruptive technology advancements in the technology industry.
3. Marketing and Advertising - The strategy of offering free food to new app downloads demonstrates potential disruptive innovation opportunities in marketing and advertising, particularly in the realm of app-based promotions.
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