The Hollywoody Photo Platform Lets Consumers Add Themselves to Films
M — February 13, 2016 — Pop Culture
References: itunes.apple
The Hollywoody photo platform is a comical and amusing face-swapping app for consumers that love films and movie culture that allows them to intergrade themselves into the movie. The app creatively lets users seamlessly swap their faces in for those of actors to assume roles in popular films to see what it would be like if they starred in them.
The app is a spin off of the selfie phenomenon, allowing consumers to take a photo of themselves that is then superimposed over that of an actor in scene of a film. Users can watch themselves become part of the film instantly and add filters to the illustration to then share on social media.
Apps such as Hollywoody give consumers an outlet to express their movie culture fandom while leveraging popular social media movements, such as the selfie.
The app is a spin off of the selfie phenomenon, allowing consumers to take a photo of themselves that is then superimposed over that of an actor in scene of a film. Users can watch themselves become part of the film instantly and add filters to the illustration to then share on social media.
Apps such as Hollywoody give consumers an outlet to express their movie culture fandom while leveraging popular social media movements, such as the selfie.
Trend Themes
1. Cinematic Selfie Culture - The rise of face-swapping apps like Hollywoody taps into the trend of consumers wanting to be part of their favorite movies and share on social media.
2. Interactive Photo Editing - The seamless swapping of faces in films on apps like Hollywoody showcases the potential for interactive photo editing experiences that engage users and allow them to creatively customize their content.
3. Celeb Role Play - The ability for users to assume the roles of their favorite actors in popular films on apps like Hollywoody provides a new form of entertainment and immersive experience, opening doors for creative collaborations and marketing opportunities.
Industry Implications
1. Entertainment - The face-swapping app trend in the entertainment industry offers new opportunities for immersive and personalized experiences in movies, TV shows, and online content.
2. Photography - Interactive photo editing apps like Hollywoody disrupt the photography industry by offering innovative ways for users to enhance and personalize their photos with entertaining and cinematic elements.
3. Social Media - The integration of face-swapping apps into social media platforms presents disruptive innovation opportunities for the social media industry, as users can create and share unique movie-inspired content.
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