Tumblr Hosts a Colorful iPhone 5C Advertisement for Apple
Laura McQuarrie — April 23, 2014 — Marketing
References: isee5c.tumblr & macrumors
Apple doesn’t do a lot of advertising on social media, but for its latest iPhone 5C advertisement, it took to Tumblr to promote the unique personalities and colors of each 5C case.
True to Apple style, the isee5C Tumblr page is quite minimal and features the tagline 'Every color has a story.' The page is divided up by many rectangles and within them, circular patterns like the ones that appear on the backs of the colorful 5C cases. When you click on the posts, a fun animation with sounds is shown, keeping in the spirit of each color.
Although the 5C was specifically designed to be a budget cell phone option, the more expensive iPhone 5S has been doing far better in terms of sales. Perhaps by choosing to advertise on Tumblr, Apple is hoping to appeal directly to its connected and youthful target demographic.
True to Apple style, the isee5C Tumblr page is quite minimal and features the tagline 'Every color has a story.' The page is divided up by many rectangles and within them, circular patterns like the ones that appear on the backs of the colorful 5C cases. When you click on the posts, a fun animation with sounds is shown, keeping in the spirit of each color.
Although the 5C was specifically designed to be a budget cell phone option, the more expensive iPhone 5S has been doing far better in terms of sales. Perhaps by choosing to advertise on Tumblr, Apple is hoping to appeal directly to its connected and youthful target demographic.
Trend Themes
1. Minimal Design - Opportunity for companies to embrace minimalistic design in their advertising and branding strategies.
2. Interactive Animation - Potential for businesses to incorporate interactive animations in their digital marketing campaigns to engage and captivate audiences.
3. Targeted Social Media Advertising - Opportunity for brands to leverage social media platforms like Tumblr to reach specific demographics and engage with their target audience.
Industry Implications
1. Technology - Technology companies can explore minimal design principles to enhance user experience and create visually appealing products.
2. Marketing and Advertising - Marketing and advertising agencies can offer interactive animation services to help brands create engaging digital campaigns.
3. Social Media - Social media platforms can provide targeted advertising options to allow brands to connect with specific audiences and optimize their ad spend.
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