Facebook Grants Direct Marketers a Powerful Tool To Sell Through Apps
Meghan Young — May 9, 2015 — Tech
References: facebook & techcrunch
Facebook has just introduced an exciting new tool that will have direct marketers falling head over heels for: app install ads. Businesses and brands will be able to reach consumers even more conveniently by allowing them to sell their products and services through apps. Although this concept already exists online, on mobile it was a different beast.
Now thanks to Facebook, app install apps make mobile purchases much more accessible. Tech Crunch notes, "Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same." With this in mind, the shift in connecting with consumers is becoming even deeper. It will be interesting to see how people respond to this method.
Now thanks to Facebook, app install apps make mobile purchases much more accessible. Tech Crunch notes, "Facebook is now letting deep linking handle that last chore instead, which could increase conversion rates to the point that app install ads and direct marketing can be one and the same." With this in mind, the shift in connecting with consumers is becoming even deeper. It will be interesting to see how people respond to this method.
Trend Themes
1. App Install Ads - Marketers are embracing Facebook's new app install ads which make mobile purchases easier and result in higher conversion rates.
2. Deep Linking - Deep linking is revolutionizing app install ads, making it easier to connect with consumers and increasing conversion rates.
3. Direct Marketing - Direct marketing is becoming more integrated with app install ads, allowing for a more seamless purchasing experience.
Industry Implications
1. Mobile Advertising - Mobile advertising is poised to benefit greatly from Facebook's new app install ads and deep linking technology.
2. E-commerce - E-commerce businesses are taking advantage of app install ads and deep linking to increase sales and improve the consumer experience.
3. Digital Marketing - Digital marketing is evolving with the integration of app install ads and deep linking, providing new opportunities for reaching and selling to consumers.
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