Snapchat Launched Charity-Benefitting Photo Filters for World AIDS Day
Alyson Wyers — December 1, 2015 — Social Good
References: twitter & refinery29
In honor of World AIDS Day (which just so happened to coincide with Giving Tuesday this year), social photography app Snapchat is offering limited time only photo filters. Recently the app has been rolling out temporary filters and funny effects including rainbow throw-up and scary masks.
If you send snap using the philanthropic filter, $3 will be donated to AIDS charity (RED) on behalf of The Bill and Melinda Gates Foundation up to $3 million. According to (RED), just $3 can provide 10 days worth of live-saving HIV/AIDS medicine in subsaharan Africa. The filter will only be available for 24 hours.
Truly a collaborative effort from all sides, the photo filters were designed by actor Jared Leto, DJ Tiesto and late night television host Jimmy Kimmel.
If you send snap using the philanthropic filter, $3 will be donated to AIDS charity (RED) on behalf of The Bill and Melinda Gates Foundation up to $3 million. According to (RED), just $3 can provide 10 days worth of live-saving HIV/AIDS medicine in subsaharan Africa. The filter will only be available for 24 hours.
Truly a collaborative effort from all sides, the photo filters were designed by actor Jared Leto, DJ Tiesto and late night television host Jimmy Kimmel.
Trend Themes
1. Temporary Photo Filters - There is a growing trend of social media platforms offering limited-time only photo filters and effects.
2. Philanthropic Initiatives - Companies are increasingly incorporating philanthropy into their products and services, providing opportunities for fundraising and awareness campaigns.
3. Collaborative Design - Collaboration between celebrities, influencers, and brands in designing and promoting products is becoming a popular trend.
Industry Implications
1. Social Media - The social media industry can leverage temporary photo filters and effects to enhance user engagement and activate philanthropic initiatives.
2. Charitable Organizations - Charitable organizations can explore collaborations with brands and influencers to create innovative fundraising campaigns through digital platforms.
3. Design and Advertising - The design and advertising industry can capitalize on the trend of collaborative design, fostering partnerships with celebrities and influencers to create unique and impactful campaigns.
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