This Action Font Video Shows Text in Motion
Hiroo Kida — September 22, 2012 — Pop Culture
References: youtube
This video called Action font uses the human body for communication in a very literal way. The three people in the video each have quality martial arts skills. The first man seen is an extreme martial arts specialist; the second man is a parkour specialist and the woman is a rhythmic gymnast.
They created a unique font with their bodies that is used to convey birthday messages on Facebook. The project is both humorous and interesting. This is an inventive human body communication project by extreme martial artists. It is a case of viral marketing by social media for martial arts culture. This will surely be popular with those looking to send out an extra-special birthday wish to their friends.
They created a unique font with their bodies that is used to convey birthday messages on Facebook. The project is both humorous and interesting. This is an inventive human body communication project by extreme martial artists. It is a case of viral marketing by social media for martial arts culture. This will surely be popular with those looking to send out an extra-special birthday wish to their friends.
Trend Themes
1. Body-based Communication - Innovative use of the human body for typography creates an opportunity for disruptive marketing strategies.
2. Alternative Typography - Exploring unconventional mediums for typography challenges traditional design standards.
3. Collaborative Typography - Collaborating with unconventional specialists can lead to new and exciting typography projects.
Industry Implications
1. Graphic Design - Incorporating body-based typography into graphic design creates unique and eye-catching visuals.
2. Social Media - Using body typography for viral marketing strategies can increase engagement and generate buzz.
3. Sports and Fitness - Collaborating with athletes and gymnasts for innovative typography projects can create new opportunities for the sports industry.
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