The Bowery Brings Together Converse & John Varvatos (UPDATE)
Robyn Currie — October 1, 2009 — Fashion
References: johnvarvatos & hypebeast
What do you get when you mix rock star fashions with a classic shoe line? You get John Varvatos and Converse's The Bowery, a capsule of limited edition, ass-kickin' sneakers.
Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to HypeBeast, they feature “studs, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.â€
Implications - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive.
Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to HypeBeast, they feature “studs, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.â€
Implications - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive.
Trend Themes
1. Youth-driven Exclusivity - Companies should create a line of products that are exclusive to appeal to youth consumers' desire for limited edition items.
2. Rock Star Fashion - Rock star-inspired fashion collaborations offer opportunities for innovative designs and unique branding.
3. Mixed Materials - Incorporating a variety of materials into product designs can create visually striking and desirable pieces.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of youth-driven exclusivity and rock star-inspired fashion collaborations.
2. Footwear - Footwear brands can explore opportunities in creating limited edition sneakers with unique designs and mixed materials.
3. Youth Lifestyle - Companies catering to the youth lifestyle market can leverage the appeal of exclusive fashion collaborations with rock star influences.
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