Facebook is being used as a mass communication tool, transforming the definiti
Description - Social networking sites like Facebook have taken citizen journalism to the next level. This year, Facebook was proved to be a reliable source for spreading messages, from emergency warnings to activism campaigns to gaining political favor.
Implications - More people are looking to news sites and blogs created by citizen journalists to obtain news, facts, product reviews and entertainment. This is largely due to the fact that people consider content from friends to be more credible than traditional news media which is typically paid for by advertisers.
Facebook is one of the easiest, cheapest and most rapid forms of media to create buzz. People are more likely to endorse a product or service or a support an icon or leader if their friends are doing the same.
Implications - More people are looking to news sites and blogs created by citizen journalists to obtain news, facts, product reviews and entertainment. This is largely due to the fact that people consider content from friends to be more credible than traditional news media which is typically paid for by advertisers.
Facebook is one of the easiest, cheapest and most rapid forms of media to create buzz. People are more likely to endorse a product or service or a support an icon or leader if their friends are doing the same.
Trend Themes
1. Citizen Journalism - Increasing reliance on citizen journalism due to credibility and agility factors spurs growth of social networks like Facebook as news and communication tools.
2. Social Media for Political Campaigns - Growing number of political candidates using social media platforms as an essential tool for connecting with younger voters.
3. Grassroots Activism on Social Media - Social media is proving to be a significant tool in advocacy campaigns to achieve social and economic justice by mobilizing citizens to force change.
Industry Implications
1. Media Industry - News outlets and journalists explore social media as a valuable tool for distributing information and engaging with their audiences.
2. Political Campaigns - Political campaigns recognize social media as a low-cost communication and engagement platform for connecting with voters.
3. Advertising and Marketing Industry - The credibility of social media as a source of information for people prompts companies and brands to use social networks as platforms to run and support marketing campaigns.
3 Featured
13,656 Total Clicks
Date Range:
Jan 07 — Sep 07
Trending:
Mild
Consumer Insight Topics:
