Going Like Sixty — January 4, 2008 — Fashion
References: converse & tendancehightech
Converse continues their 100 series with a surprise 2008 rendition of the classic Chuck Taylor All Stars, Chucks. Knowing that most guys are fashions slugs, Converse only slightly tweaks the design to ensure it has that "gotta have these" design quality, without losing the integrity on the original shoe. Chucks would be the dudes' equivalent to the "little black dress" or something like that.
Implications - Businesses often underestimate the longevity of one specific product or concept amongst consumers. Such businesses constantly try to find replacement items instead of benefiting from the large clientele of loyal customers. Businesses that continuously update a product while maintaining its esteemed characteristics will retain its consumer base.
Implications - Businesses often underestimate the longevity of one specific product or concept amongst consumers. Such businesses constantly try to find replacement items instead of benefiting from the large clientele of loyal customers. Businesses that continuously update a product while maintaining its esteemed characteristics will retain its consumer base.
Trend Themes
1. Continuous Product Updates - Businesses that continuously update a product while maintaining its esteemed characteristics will retain its consumer base.
2. Loyalty of Customers - Businesses often underestimate the longevity of one specific product or concept amongst consumers.
3. Replacement Item Fallacy - Such businesses constantly try to find replacement items instead of benefiting from the large clientele of loyal customers.
Industry Implications
1. Fashion - Continuous product updates allow fashion companies to retain a loyal customer base and capitalize on the longevity of specific products or concepts.
2. Consumer Goods - Businesses in the consumer goods industry can benefit from understanding the loyalty of customers and avoiding the fallacy of constantly seeking replacement items.
3. Footwear - Footwear companies can disrupt the market by continuously updating their products while maintaining the integrity of the original shoe design, ensuring a 'gotta have these' quality for customers.
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