Converse Designs Metallica and AC/DC Trainers for ‘Rock' Series
Cowbag — February 5, 2009 — Pop Culture
Last fall, we brought you Converse’s Black Sabbath-inspired shoes, and the Metallica and AC/DC trainers released by Converse are no less badass.
Creating sneakers themed after musicians is a good idea on paper, but I am not convinced it works in practice. The designs don’t massively win me over, but are due out in Autumn 2009 in a ‘Rock’ collection based entirely around the gods of rock that are AC/DC and Metallica.
There are five Chuck Taylor high-top designs and one low-top pair in the collection, all featuring iconic imagery from these bands’ legendary careers.
Creating sneakers themed after musicians is a good idea on paper, but I am not convinced it works in practice. The designs don’t massively win me over, but are due out in Autumn 2009 in a ‘Rock’ collection based entirely around the gods of rock that are AC/DC and Metallica.
There are five Chuck Taylor high-top designs and one low-top pair in the collection, all featuring iconic imagery from these bands’ legendary careers.
Trend Themes
1. Music-inspired Sneakers - Disruptive innovation opportunity: Explore collaborations with popular musicians to design and release sneakers inspired by their music.
2. Iconic Band Merchandise - Disruptive innovation opportunity: Create unique merchandise collections inspired by iconic bands, appealing to their dedicated fan bases.
3. Limited Edition Footwear Collections - Disruptive innovation opportunity: Offer limited edition footwear collections that target niche markets, such as rock music enthusiasts.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Tap into the music industry to create unique and themed footwear collections that cater to various fan bases.
2. Music Merchandise Industry - Disruptive innovation opportunity: Collaborate with popular bands to design and produce exclusive merchandise that resonates with their fans.
3. Fashion Retail Industry - Disruptive innovation opportunity: Introduce limited edition and music-inspired fashion collections to attract a younger, music-loving demographic.
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