Vans Releases KISS Pack Sneakers for Rockstars
Christina Butty — June 20, 2009 — Marketing
References: zozo.jp & highsnobiety
Released recently is the Vans Kiss Pack which consists of a classic Slip-on and a Sk8 Hi sneaker. The shoe features the “Rock and Roll Over” art on the black canvas.
I’m sure that die-hard Kiss fans will be seeking these babies out. I especially like how when you put your feet together, you get a collage of the whole band. Sweet!
Implications - Pop culture fans are increasingly choosing to purchase commemorative fashion that celebrates a favorite icon. These shoes feature artwork of the rock band Kiss. Companies can take advantage of this opportunity by creating branded versions of their products to reach specific target markets of diehard music fans.
I’m sure that die-hard Kiss fans will be seeking these babies out. I especially like how when you put your feet together, you get a collage of the whole band. Sweet!
Implications - Pop culture fans are increasingly choosing to purchase commemorative fashion that celebrates a favorite icon. These shoes feature artwork of the rock band Kiss. Companies can take advantage of this opportunity by creating branded versions of their products to reach specific target markets of diehard music fans.
Trend Themes
1. Pop Culture Fashion - Commemorative fashion celebrating favorite icons is increasingly popular among pop culture fans.
2. Branded Products - Companies can create branded versions of their products to reach specific target markets of diehard music fans.
3. Celebrity Collaborations - Collaborating with celebrities or artists to design unique products such as shoes can attract loyal fans and spark interest in new customers.
Industry Implications
1. Fashion - Fashion companies can take advantage of the opportunity to create branded versions of their products to reach specific target markets of diehard music fans.
2. Music Merchandise - The music merchandise industry can expand their offerings beyond traditional t-shirts and posters by collaborating with artists to create unique products such as shoes.
3. Footwear - Footwear companies can collaborate with music artists to create unique limited edition designs that appeal to a specific fanbase, creating a new market for their products.
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