Kayak.com Wants to Help You Get to Westeros by Carriage or Ship
Laura McQuarrie — May 24, 2014 — Pop Culture
If you've ever dreamed of visiting Westeros, travel booking site Kayak.com now lets you indulge in the fantasy even more by going through the motions of planning a trip to the Game of Thrones universe.
Through Kayak, you can specify that you'd like to go somewhere like Kings Landing, Pyke, Braavos and Winterfell, among other destinations, just as you'd search for a flight on Kayak. However, if you're looking to get there fast, it's not going to happen—you'd need to travel by ship or by carriage and if you're hoping to come and go quickly, Kayak will ask you to choose new travel dates.
The experience is both humorous and tormenting, since it feels you can get so close to Westeros, but upon actually trying to reserve a medieval ship or carriage, you are directed to HBO's website and back to the world of reality.
Through Kayak, you can specify that you'd like to go somewhere like Kings Landing, Pyke, Braavos and Winterfell, among other destinations, just as you'd search for a flight on Kayak. However, if you're looking to get there fast, it's not going to happen—you'd need to travel by ship or by carriage and if you're hoping to come and go quickly, Kayak will ask you to choose new travel dates.
The experience is both humorous and tormenting, since it feels you can get so close to Westeros, but upon actually trying to reserve a medieval ship or carriage, you are directed to HBO's website and back to the world of reality.
Trend Themes
1. Fantasy Travel - Disruptive Innovation Opportunity: Develop immersive virtual reality experiences that allow people to virtually visit fictional worlds like Westeros.
2. Game of Thrones - Disruptive Innovation Opportunity: Create themed travel packages inspired by popular fantasy TV shows and books, offering fans unique experiences related to their favorite fictional universes.
3. Alternative Transportation - Disruptive Innovation Opportunity: Explore and invest in sustainable and unconventional modes of transportation, such as medieval ships or carriages, to cater to niche markets and offer unique travel experiences.
Industry Implications
1. Travel and Tourism - Disruptive Innovation Opportunity: Utilize augmented reality technology to enhance the travel experience by providing interactive and informative content about fictional destinations and attractions.
2. Entertainment - Disruptive Innovation Opportunity: Collaborate with travel companies to create immersive experiences tied to popular TV shows and movies, bridging the gap between fiction and reality.
3. Transportation - Disruptive Innovation Opportunity: Develop eco-friendly alternatives to traditional transportation methods, leveraging historical or fictional inspirations to attract adventurous and environmentally conscious travelers.
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