Sunrise is a New Social Media Calendar That Integrates with Facebook
Jonathon Brown — February 19, 2013 — Tech
References: mashable
Sunrise is a new social media calendar app that integrates your daily schedule with events relevant to you on your favorite social networks. The app comes from the makers of FourSquare and began as a simple web app, but is now available for the iPhone for free.
Users can sign into the app using Facebook connect and avoid inputting all kinds of information. The app can then be connected to your GMail calendar, which imports all the events on that calendar to Sunrise. From there, users can click on any day of the week and view events relevant to them coming from their personal calendar or from Facebook. From within the app, the user can click on the event link and view the Facebook details.
Users can sign into the app using Facebook connect and avoid inputting all kinds of information. The app can then be connected to your GMail calendar, which imports all the events on that calendar to Sunrise. From there, users can click on any day of the week and view events relevant to them coming from their personal calendar or from Facebook. From within the app, the user can click on the event link and view the Facebook details.
Trend Themes
1. Social-media-calendar Integration - Opportunity for app developers to create more social media calendar integration apps like Sunrise that streamline social media planning.
2. Time-saving Social Media Solutions - Opportunity for businesses to invest in apps like Sunrise that help their teams save time managing social media.
3. Social Media Analytics Integration - Opportunity for app developers to integrate social media analytics into social media calendars, creating a more data-driven approach to social media planning.
Industry Implications
1. Social Media Management - Companies in the social media management industry can expand their offerings by incorporating time-saving apps like Sunrise into their suite of tools.
2. App Development - App development companies can capitalize on the trend towards social media calendar apps by developing new and innovative solutions for businesses and individuals.
3. Marketing Analytics - Marketing analytics companies can explore opportunities to integrate their data and insights with social media calendars like Sunrise, providing more comprehensive tools for businesses.
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