Brands adapt clothing styles to be ready for the office or the couch
Implications - The notion of a sedentary lifestyle is being accelerated by subscription services and in-home entertainment, which is subsequently augmenting consumers to spend more time than ever indoors. Brands are responding with styles that look office appropriate, but offer comfort to satisfy consumer desire to shift between activities with minimal effort.
Trend Themes
1. Sedentary Lifestyle Adaptations - Brands are creating comfortable yet office-appropriate attire to meet the needs of consumers who spend more time indoors due to subscription services and in-home entertainment.
2. Convenience-driven Fashion - Fashion companies are designing clothing that can be worn both for formal occasions and sport or leisure activities.
3. Versatile Apparel - Companies are creating multi-functional wear, such as business yoga pants and detachable sole slippers, that provide comfort and can be worn both indoors and outdoors.
Industry Implications
1. Athleisure - Brands that create apparel fitting for leisure and athletic activities could find opportunities in providing multi-functional wear such as yoga pants or cozy biker jackets.
2. Home Entertainment - Companies that provide home entertainment services and products could partner with brands that produce comfortable clothing to provide a more holistic and convenient customer experience.
3. Footwear - There are opportunities for footwear companies to create versatile and functional shoes that can be worn both indoors and outdoors, like the detachable sole slippers.
