Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Unexpected Infusion

Beer is given a flavor overhaul to discourage complacency and boost appeal

Implications - The notion of acquired tastes with regard to things like beer have pigeonholed market growth in years past, but the infusion of unexpected flavors is helping to move into new territory. Competing against the liquor market, the utilization of new flavor variations is drawing in coveted demographics like young women and ensuring current consumers don't become complacent.
Trend Themes
1. Unexpected Flavors - The infusion of unexpected flavors to classic beverages is drawing in coveted demographics like young women.
2. Dessert-inspired Beers - Innovative breweries are creating beers with flavor profiles inspired by desserts, appealing to those with a sweet tooth.
3. Mystical Creature Branding - Simplifying branding while incorporating mythical creatures adds a unique element to products and can be more effective than excessive detail.
4. Spicy Asian Beers - Craft breweries are experimenting by infusing beers with bold and spicy flavors of Asian cuisine, creating unique taste experiences for beer lovers.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of surprising flavor combinations to cater to diverse consumer tastes.
2. Marketing and Advertising - Marketers and advertisers can learn from the effective use of mythical creatures in product branding.
3. Craft Beer - The craft beer industry is expanding their flavor profiles and experimentation with unusual flavors.
4. Hospitality - The hospitality industry can use unexpected beverage flavors to enhance their menus and provide novel experiences for customers.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
289,631 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Mystical Creature Beer Branding
Mystical Creature Beer Branding
Dragon Fiery Ginger is a Beer with a Bite
Dragon Fiery Ginger is a type of ginger beer that needed a new branding method to break into the alcoholic market. Traditionally ginger beer is a non-alcoholic drink, mixed with cocktails for an... MORE
Mint Chocolate Beers
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
Craft beer has been on the rise recently and people are on the lookout for uniquely flavored beers such as this chocolate mint beer from Flying Dog Brewery. The brewery, which is based in Maryland,... MORE
Syrup Donut-Flavored Beers
Syrup Donut-Flavored Beers
This Sweet Beer Trades in the Bitter for Something More Scrumptious
Generally ‘sweet beer’ is not two words that go together. Beer, generally speaking, has a bitter taste and the only factor that really changes on it is the smoothness of the taste. This beer is... MORE
Breakfast-Inspired Beers
Breakfast-Inspired Beers
The Maple Bacon Coffee Porter is Not the Way to Start Mornings
Although the Maple Bacon Coffee Porter was clearly inspired by a delicious diner breakfast, it is not the best way to start one’s morning. But since breakfast can be served at any time of day,... MORE
Lamb-Flavored Beer
Lamb-Flavored Beer
This Sunday Toast Beer is Infused with Dissolved Slow-Roasted Lamb Meat
Conwy Brewery has created a lamb-flavored ‘Sunday Toast’ beer to mark St David’s Day.  The brewery infused lamb during the brewing process to create this blend, which... MORE
Piquant Asian Beers
Piquant Asian Beers
Dogfish Head's Unique Beers are Flavored With Spicy Wasabi
Thanks to Dogfish Head you can now try a series of unique beers infused with the spicy taste of wasabi. Known as Rosabi these beers are packed with the same horseradish-like flavor found in the... MORE

Related Examples

Locally-Inspired Breweries
Locally-Inspired Breweries
This Craft Beer Brewery Takes Inspiration from the Neighborhood
Imitation Beer Sodas
Imitation Beer Sodas
Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
Boozy Ginger Cocktails
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
Beryllium Bottle Opener
Beryllium Bottle Opener
The Stainless Steel BeEr Opener Has Atomic Elements Laser Engraved On It
play_circle_filledCap-Catching Bottle Openers
Cap-Catching Bottle Openers
The Johnny Catch Bottle Opener Features a Practical Magnetic Base
Authentic Beer Branding
Authentic Beer Branding
Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
Nordic-Themed Beer Bottles
Nordic-Themed Beer Bottles
The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
Instructional Animal Petting Illustrations
Instructional Animal Petting Illustrations
Adam Ellis Explains How to Pet Animals in These Charts
Scientifically Icy Drinkware
Scientifically Icy Drinkware
This 'Yeti' Stainless Steel Tumblers Keep Drinks at Freezing Levels
Hilariously Honest Food Illustrations
Hilariously Honest Food Illustrations
These David Olenick Drawings Depict What Our Food Would Say
Digital Detox Beer Campaigns
Digital Detox Beer Campaigns
This Amstel App Rewards People Who Stay Away from Their Smartphones
Sacred Beer Branding
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
Fossil-Brewed Beer
Fossil-Brewed Beer
The Bone Dusters Paleo Ale is Made from Old Whales
Stout Seafood Entrees
Stout Seafood Entrees
This Collaborative Line of Beer Infused Food is Spicing up Seafood
Home-Brewing Guidance Devices
Home-Brewing Guidance Devices
The BrewNanny Lets You Spend Less Time Brewing & More Time Drinking
Northern Promotion Branding
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Quirkily Bearded Brew Branding
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
play_circle_filledSour Wood-Aged Beer
Sour Wood-Aged Beer
The New Belgium La Folie Ale is Back for the Spring Season
Goat Brain Brews
Goat Brain Brews
This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies
Tangy Medicinal Ginger Drinks
Tangy Medicinal Ginger Drinks
This Delicious Homemade Ginger Beer Recipe Can Cure Stomach Aches
Margarita Canned Beer Creations
Margarita Canned Beer Creations
Bud Light Launched a New Line-Up of Delicious Summer Flavors
Iconic Cartoon-Inspired Sodas
Iconic Cartoon-Inspired Sodas
This Duff Beer Energy Drink Brings Simpsons Style to Energy Drinks
Dry-Erase Drink Stickers
Dry-Erase Drink Stickers
Garage Monk Bottle Labels Are Writable and Reusable Home Brew Decals
Wordy Valentine's Donuts
Wordy Valentine's Donuts
Studio DIY Turns Conversation Heart Candies into Donuts
Unusual Bubblegum Donuts
Unusual Bubblegum Donuts
The Dubble Bubble Donut Combines Two Sugary Sweets
Romantic Heart-Shaped Donuts
Romantic Heart-Shaped Donuts
Dunkin' Donuts' Cookie Dough Donut is a Perfect Valentine's Day Treat
Glamorous Mountainside Getaways
Glamorous Mountainside Getaways
Korean Studio ArchiiWorkshop Creates Custom Glamping Tents
Iconic Cartoon Potatoes
Iconic Cartoon Potatoes
The Homer Simpson Potato Head Was Made for the Shows 25th Anniversary
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Alcohol-Infused Dessert Donuts
Alcohol-Infused Dessert Donuts
Drunkin Donuts Takes the Edge Off With Its Decadent Desserts
play_circle_filledSugar-Attack Morning Meals
Sugar-Attack Morning Meals
The Donut Chip Breakfast Sandwich Revamps Krispy Kreme Creations
Ceramic Bottle Branding
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
Art-Infused Beer Label Makeovers
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
Surreal Book Sculptures
Surreal Book Sculptures
Artist Alicia Martin is Back at It Again with Her Novel Installations
Delectable Donut Decorations
Delectable Donut Decorations
These DIY Donut Ornaments are Ideal for Those Who Have a Sweet Tooth
Messy Trajectory Marketing
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Sci-Fi Libation Labels
Sci-Fi Libation Labels
Designer Tyler Christmas Created These Star Wars Beer Labels
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
Fantasy-Inspired Beer Labels
Fantasy-Inspired Beer Labels
These Game of Thrones Beer Labels Add Fantasy Flair to Any Brew
Eccentric Energy Drink Kits
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
Plastic Pint-Like Packaging
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Lab-Inspired Beer Branding
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
Sacrilegiously Sweet Beer Brandings
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
Iconic Beer Branding Makeovers
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
Blatant Booze Branding
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide