The Tree of Light by Studio Droog is Purely a Holographic Projection
Laura McQuarrie — December 17, 2013 — Art & Design
References: droog & currystrumpet
Studio Droog’s Tree of Light was recently revealed at the Rijksmuseum and it is now claiming to be the biggest holographic projection of a Christmas tree to date.
The tree is projected onto a canvas of 33 acrylic panels that cover a massive distance of 20’ x 25’ in width and height. Four projectors create the image and over time, it changes color from blue to green. Shapes, stars and moving branches are integrated into the digital tree as well, to make it seem even more life-like than it is. What’s interesting about the tree is that its panels seem quite translucent and the tree itself quite opaque. This effect was created by using titanium oxide to catch and reflect the light, which seems quite magical.
The striking holographic tree will be on display at the Rijksmuseum until January 6th, 2014.
The tree is projected onto a canvas of 33 acrylic panels that cover a massive distance of 20’ x 25’ in width and height. Four projectors create the image and over time, it changes color from blue to green. Shapes, stars and moving branches are integrated into the digital tree as well, to make it seem even more life-like than it is. What’s interesting about the tree is that its panels seem quite translucent and the tree itself quite opaque. This effect was created by using titanium oxide to catch and reflect the light, which seems quite magical.
The striking holographic tree will be on display at the Rijksmuseum until January 6th, 2014.
Trend Themes
1. Holographic Projections for Events - The use of holograms in events, such as projecting Christmas trees, can create immersive experiences for attendees and revolutionize event design.
2. Virtual Christmas Trees - The development of holographic technology for Christmas trees can offer a sustainable and practical alternative to traditional ones.
3. Holographic Interior Design - The use of holographic projections to create unique and interactive features in interior design can bring a new level of innovation to the field.
Industry Implications
1. Event Planning - The event planning industry can adopt the use of holographic technology to enhance and differentiate their services from competitors.
2. Sustainable Christmas Decorations - The Christmas decoration industry can incorporate holographic technology to offer sustainable and cost-effective decorations to consumers.
3. Interior Design - Holographic technology can offer interior designers unique and customizable design options that can revolutionize the industry.
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