Getting in shape is rebranded as an in vogue lifestyle
Implications - For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
Trend Themes
1. Athleticism as Status Symbol - Brands are replacing lounging models with ones that work out, signaling a shift toward athleticism as a status symbol.
2. Sweaty Photo Shoots - Brands and magazines are featuring photo shoots that capture models and celebrities exercising and looking sweaty.
3. Quirky Fitness Photography - Photographers are capturing unexpected moments of bodybuilders training, offering a fresh perspective on the fitness industry.
Industry Implications
1. Fashion - Athleticism as a status symbol is influencing high fashion brands to incorporate sportswear and athletic wear into their collections.
2. Fitness and Wellness - The trend of capturing people working up a sweat is motivating more individuals to prioritize fitness and overall wellness.
3. Photography and Videography - As the fitness industry continues to evolve, visual content of unique perspectives, unexpected moments, and unconventional subjects provide ample opportunity for creative thinkers to mix art with athleticism.
6 Featured, 51 Examples:
1,369,204 Total Clicks
Date Range:
Jul 13 — May 14
Trending:
Hot
Consumer Insight Topics:
