Online dating is rebranded as users find dates in their social networks
Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction.
Trend Themes
1. Social Media Integration with Dating Apps - The integration of social media into dating apps results in more consumers using digital means to find mates.
2. Privacy and User Control in Online Dating - Consumers are seeking more privacy and control in online dating, leading to the development of result-sharing and position-shifting features.
3. Visual-based Dating Apps - Visual-based dating apps are gaining popularity as users seek more effective and engaging ways to share their lifestyle and interests.
Industry Implications
1. Online Dating Services - Online dating services should offer social media integration options, result-sharing and position-shifting features, and visual-based dating tools to attract more users.
2. Mobile App Development - As digital dating becomes more popular, mobile app development companies need to create innovative, engaging, and user-friendly dating apps.
3. Healthcare Technology - Developing result-sharing features and trustworthy apps could help the healthcare industry promote STD testing, reduce stigma, and ultimately improve public health.
4 Featured, 30 Examples:
136,733 Total Clicks
Date Range:
Oct 13 — May 14
Trending:
Mild
Consumer Insight Topics:
