As consumers downsize, the décor industry offers compensational play
Implications - The push backwards from suburb to city living is seeing consumers shift from house to condominium, which is fueling a desire for playful home décor. Concerned less with the status associated with a large home, consumers are looking to juvenile accouterments to express prestige and a hip aesthetic as compensation.
Trend Themes
1. Compensational Play - As consumers downsize, playful items become an expression of prestige and a hip aesthetic as compensation.
2. Anthropomorphism - Designs where everyday objects are given human-like qualities or characteristics.
3. Balloon Furnishings - Whimsical, playful designs inspired by the circus using real balloons to create functional furnishings.
Industry Implications
1. Home Decor - Innovative home decor products incorporating playful and quirky elements to appeal to modern, city-dwelling consumers.
2. Furniture Design - Designers incorporating playful features in otherwise functional furniture in attempt to make it a fun addition to the decor.
3. Toy Manufacturing - Creating functional products such as illuminated stuffed animals that incorporate different designs in an effort to appeal to a younger demographic.
6 Featured, 47 Examples:
298,286 Total Clicks
Date Range:
Apr 14 — May 14
Trending:
Warm
Consumer Insight Topics:
