Open by Ana Dominguez Gives the Sports Equipment a Bold Makeover
Meghan Young — July 11, 2013 — Lifestyle
References: anadominguez.es & trendland
The tennis ball has such a simple and happy existence even though it is hit violently on a daily basis; Open by Ana Dominguez, an artist based in Barcelona, Spain, as decided to give it a much-needed break and makeover. The series involves the sports equipment getting a designer treatment. Whether covered in flowers and crystals or made a little furrier and shinier, the tennis balls are turned into little works of art.
Commissioned by Mercedes Benz for the Mutua Madrid Open, Open by Ana Dominguez, who art directed the series, was created in collaboration with ten Spanish fashion designers. The resulting creations were playfully shot on colorful surfaces by photographer Coke Bartrina. No one will be able to look at a tennis ball the same way again, in a good way.
Commissioned by Mercedes Benz for the Mutua Madrid Open, Open by Ana Dominguez, who art directed the series, was created in collaboration with ten Spanish fashion designers. The resulting creations were playfully shot on colorful surfaces by photographer Coke Bartrina. No one will be able to look at a tennis ball the same way again, in a good way.
Trend Themes
1. Designer Tennis Balls - Disruptive innovation opportunity: Explore the market potential for designer tennis balls and capitalize on the demand for unique, aesthetically pleasing sports equipment.
2. Artistic Sports Equipment - Disruptive innovation opportunity: Blend art and sports by creating artistic versions of various sports equipment, opening up new markets and engaging a wider customer base.
3. Collaborative Sports-fashion Partnerships - Disruptive innovation opportunity: Foster collaborations between sports and fashion industries to create innovative and stylish sports equipment that appeals to a fashion-conscious consumer segment.
Industry Implications
1. Sports Equipment - Disruptive innovation opportunity: Embrace creativity and design in sports equipment manufacturing, offering unique products that stand out in the market and attract an artistic customer base.
2. Fashion Design - Disruptive innovation opportunity: Diversify into sports fashion by incorporating design elements into sports apparel and accessories, creating a new category of fashionable sports products.
3. Photography and Art - Disruptive innovation opportunity: Explore photography and art collaborations within different industries to create visually stunning product campaigns and capture consumer attention.
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