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Photography App Toys

Clean the Sky - Positive Eco Trends & Breakthroughs

This Instagram Mascot Brings the Picture-Sharing Platform to Life

— February 7, 2013 — Art & Design
If your favorite photo-sharing app was a cartoon character, what would it look like? Certainly it would take on the adorable anthropomorphic appearance that designer JC Rivera and 3D sculptor Scott Wetterschneider have given it. The Instagram Mascot has its icon-like squarish body with gently rounded corners, but here it stands with a pair of black arms and two short legs.

The symbol's lens became the nose of the little figure as soon as a cheeky grin was modeling into the material beneath it. It's suggested that the viewfinder functions as the plaything's left eye while the familiar rainbow accent acts as a patch over the other. Existing only digitally, the endearing Instagram Mascot will soon have a manufacturer, thanks to Shinbone Creative.
Trend Themes
1. Character Merchandising Toys - The Instagram Mascot toy shows the potential for popular apps to expand into physical merchandise sales.
2. Augmented Reality Toys - Creating an augmented reality experience with popular apps could be the next step for toy manufacturers looking to tap into app-driven audiences.
3. Social Media-inspired Toy Design - The Instagram Mascot toy highlights the potential for designers to turn popular social media platforms into tangible objects through creative design processes.
Industry Implications
1. Toy Manufacturing - Shinbone Creative's production of the Instagram Mascot toy presents opportunities for toy manufacturers to tap into digital app audiences.
2. Social Media Marketing - The Instagram Mascot toy shows opportunities for social media platforms to expand their marketing efforts into physical merchandise sales.
3. App Development and Design - The Instagram Mascot toy demonstrates the potential for app designers to explore creative ways to bring digital experiences into physical products.
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