The Times Royal Delivery Campaign Features a Regal Birth
Leslie Chen — July 24, 2013 — Pop Culture
References: grey & adsoftheworld
It seems like everyone is catching royal baby fever, and The Times Royal Delivery advertisement proves just how eager the whole world is for the arrival of the next heir to the throne.
Coming from advertising agency Grey in London, UK, the print ad features a swan delivering a white bag with a golden crown printed on it. Creative director Dave Monk has chosen to keep the ad simple and clean in an overall white theme; the image also has the words "The Sunday Times celebrates the royal delivery 22.07.13." With so many different media outlets covering the birth of Kate and William's first born child, it seems like newspapers need to advertise in order to get an edge on the competition.
Take a look at The Times Royal Delivery ad above.
Coming from advertising agency Grey in London, UK, the print ad features a swan delivering a white bag with a golden crown printed on it. Creative director Dave Monk has chosen to keep the ad simple and clean in an overall white theme; the image also has the words "The Sunday Times celebrates the royal delivery 22.07.13." With so many different media outlets covering the birth of Kate and William's first born child, it seems like newspapers need to advertise in order to get an edge on the competition.
Take a look at The Times Royal Delivery ad above.
Trend Themes
1. Royal Baby Fever - Opportunity for businesses to capitalize on the excitement surrounding the royal birth with marketing campaigns and products.
2. Print Advertising - The use of creative and visually appealing print ads to stand out in a saturated media landscape.
3. Competition in Media Outlets - The need for newspapers to find innovative ways to attract readership and differentiate themselves in a highly competitive industry.
Industry Implications
1. Marketing - Marketing agencies can develop campaigns and products that tap into the royal baby fever frenzy.
2. Printing and Publishing - Opportunity for print advertising companies to offer unique and captivating ad designs.
3. Media and Journalism - Media outlets need to innovate and explore new strategies to engage audiences and maintain their market position.
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