This App for Dating Offers a Less Superficial Option
Alyson Wyers — November 27, 2015 — Tech
References: clocked.co & mashable
This app for dating provides an alternative to Tinder for London locals. The Clocked app is for singles who are sick of the incompatible matches they are finding on other apps.
Clocked asks users to fill out a compatibility quiz, which takes away the emphasis on superficial aspects like looks only. You will be able to see where you share similarities and find mutual attraction. Instead of searching through profiles, the app for dating will send you six matches a day with your clocked compatibility score, which saves you precious time. It is also integrated with Facebook, with plans to connect Instagram and Linkedin soon.
The safe, simple and social matchmaking app is currently only available for iOS devices.
Clocked asks users to fill out a compatibility quiz, which takes away the emphasis on superficial aspects like looks only. You will be able to see where you share similarities and find mutual attraction. Instead of searching through profiles, the app for dating will send you six matches a day with your clocked compatibility score, which saves you precious time. It is also integrated with Facebook, with plans to connect Instagram and Linkedin soon.
The safe, simple and social matchmaking app is currently only available for iOS devices.
Trend Themes
1. Compatibility-based Matchmaking - The trend of emphasizing compatibility in matchmaking apps provides an opportunity for disruptive innovation in the dating industry.
2. Deemphasizing Superficial Aspects - Trends in dating apps that prioritize compatibility over superficial aspects like looks offer opportunities for disruptive innovation in the online dating industry.
3. Efficient Matchmaking - The trend of providing curated matches based on compatibility scores presents opportunities for disruptive innovation in the matchmaking industry.
Industry Implications
1. Dating - The dating industry can embrace the trend of compatibility-based matchmaking apps to disrupt the market by offering an alternative to superficial dating platforms.
2. Online Dating - The trend of de-emphasizing superficial aspects in online dating apps creates opportunities for disruptive innovation in the online dating industry.
3. Matchmaking - The matchmaking industry can leverage the trend of efficient matchmaking algorithms based on compatibility scores to disrupt the market and provide more meaningful connections for users.
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