The Red Carpet App Lets Fans Connect With Celebrities
Alyson Wyers — November 27, 2015 — Tech
References: getredcarpet & springwise
This messaging app allows fans to connect with celebrities while also benefitting a good cause. Red Carpet not only facilitates interaction by enabling fan to celebrity communication, it also encourages public figures to use their platform to give back.
Fans pay a small fee to use the messenger and reach their favorite celebs, while the star on the other end is asked to donate funds to the charity of their choice. Fans choose how much to pay, from 99 cents and up. If the celebrity doesn't reply, fans are guaranteed their money back.
In addition to letting fans connect with celebrities, Red Carpet has a goal of stopping internet trolls and promoting positive online interaction.
Fans pay a small fee to use the messenger and reach their favorite celebs, while the star on the other end is asked to donate funds to the charity of their choice. Fans choose how much to pay, from 99 cents and up. If the celebrity doesn't reply, fans are guaranteed their money back.
In addition to letting fans connect with celebrities, Red Carpet has a goal of stopping internet trolls and promoting positive online interaction.
Trend Themes
1. Celebrity-fan Communication - Apps that allow fans to directly connect with their favorite celebrities, providing a new level of engagement and interaction.
2. Celebrity Philanthropy - Apps that encourage celebrities to give back to the community by donating funds to a charity of their choice.
3. Positive Online Interaction - Apps that aim to create a safe and positive online environment by combating internet trolls and promoting constructive communication.
Industry Implications
1. Mobile Messaging - The mobile messaging industry can leverage the concept of celebrity-fan communication apps to enhance user engagement and monetization opportunities.
2. Celebrity Endorsements - This trend offers an opportunity for the celebrity endorsements industry to expand into philanthropic partnerships, enhancing brand reputation and social impact.
3. Online Community Platforms - Online community platforms can incorporate features and functionalities to promote positive online interaction and combat negativity, improving user experience and community engagement.
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