'Ben & Jerry’s' New Ice Cream Flavor Helps Spread Climate Change Awareness
Katherine Pendrill — May 28, 2015 — Lifestyle
References: benjerry & refinery29
'Ben & Jerry’s' latest ice cream flavor called 'Save Our Swirled,' is part of a new campaign to spread climate change awareness. The company has been moving in an eco-friendly direction by working to reduce its own carbon footprint and now it wants to get the public onboard as well.
As part of the campaign, Ben & Jerry’s has partnered with the online activist network 'Avaaz.' Together, the two companies are launching an ice cream tour with events and cleverly branded pints to help spread climate change awareness. The eco-friendly pint in question will feature raspberry ice cream with marshmallow raspberry swirls, and decadent chunks of white and dark chocolate. The hope is that through the tour and the sale of the Save Our Swirl ice cream pints, customers will sign the Avaaz petition calling on international leaders to "transition to 100% clean energy."
As part of the campaign, Ben & Jerry’s has partnered with the online activist network 'Avaaz.' Together, the two companies are launching an ice cream tour with events and cleverly branded pints to help spread climate change awareness. The eco-friendly pint in question will feature raspberry ice cream with marshmallow raspberry swirls, and decadent chunks of white and dark chocolate. The hope is that through the tour and the sale of the Save Our Swirl ice cream pints, customers will sign the Avaaz petition calling on international leaders to "transition to 100% clean energy."
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to create products and campaigns that raise awareness about climate change.
2. Eco-friendly Initiatives - Potential for industries to adopt sustainable practices and reduce their carbon footprint.
3. Collaborative Activism - Opportunity for brands to collaborate with online activist networks to drive social and environmental change.
Industry Implications
1. Food & Beverage - Industry can explore eco-friendly packaging solutions and incorporate sustainable ingredients.
2. Tourism & Hospitality - Opportunity for hotels and venues to offer eco-friendly experiences and promote sustainable tourism.
3. Digital Activism - Industry can develop online platforms and campaigns that empower individuals to take action on social and environmental issues.
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