PlateJoy Makes Tailored Meal Plans and Takes Care of the Shopping
Charlotte Joyce Kidd — August 17, 2015 — Lifestyle
References: platejoy & venturebeat
PlateJoy is a holistic healthy eating service that takes care of every dietary detail from tailored meal plans to grocery home deliveries.
Originally, PlateJoy was a simple grocery delivery platform that aimed to offer an alternative to fast food and takeout. Then PlateJoy discovered that its subscribers were using the site to achieve weight loss and healthy eating goals. PlateJoy decided to adapt and go with it, and has rebranded and relaunched the website as a healthy eating service.
Now, users start by answering a questionnaire about their dietary habits, their weight loss and healthy eating goals, any diet style they follow (like vegetarian or paleo) and their specific food dislikes and allergies. PlateJoy designs a weekly meal plan tailored to each user. The service then sends the user seven days worth of recipes and places a grocery order with Whole Foods, so that they'll have exactly the right amounts of all the ingredients they need for the week. The site even features a digital pantry that shows users how much food they have left in their kitchen and if anything is about to go bad.
PlateJoy is covering every aspect of healthy eating, offering a holistic service that guarantees that users never have to stress about meal planning.
Originally, PlateJoy was a simple grocery delivery platform that aimed to offer an alternative to fast food and takeout. Then PlateJoy discovered that its subscribers were using the site to achieve weight loss and healthy eating goals. PlateJoy decided to adapt and go with it, and has rebranded and relaunched the website as a healthy eating service.
Now, users start by answering a questionnaire about their dietary habits, their weight loss and healthy eating goals, any diet style they follow (like vegetarian or paleo) and their specific food dislikes and allergies. PlateJoy designs a weekly meal plan tailored to each user. The service then sends the user seven days worth of recipes and places a grocery order with Whole Foods, so that they'll have exactly the right amounts of all the ingredients they need for the week. The site even features a digital pantry that shows users how much food they have left in their kitchen and if anything is about to go bad.
PlateJoy is covering every aspect of healthy eating, offering a holistic service that guarantees that users never have to stress about meal planning.
Trend Themes
1. Tailored Meal Plans - Opportunity for meal planning services to offer personalized meal plans based on individuals' dietary goals and preferences.
2. Healthy Eating Services - Opportunity for companies to provide comprehensive services that cover all aspects of healthy eating, including meal planning, grocery shopping, and recipe recommendations.
3. Digital Pantry - Opportunity for technology companies to develop digital pantry platforms that help users keep track of their food inventory and minimize food waste.
Industry Implications
1. Meal Planning Services - Disruptive innovation opportunity for companies that offer personalized meal planning services to help individuals achieve their dietary goals and make healthy eating more convenient.
2. Grocery Delivery - Opportunity for grocery delivery services to partner with healthy eating platforms and provide tailored grocery orders based on specific meal plans.
3. Foodtech - Opportunity for technology startups to develop innovative solutions in the food industry, such as digital pantry platforms and recipe recommendation systems.
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