Uncommon Does Their Part in Fundraising for Haiti
Joanne Lam — January 28, 2010 — Tech
References: getuncommon & getuncommon
From text messaging to buying apps, people are making good use of technology to raise funds for Haiti.
Uncommon has recently come out with several iPhone case designs, with one hundred percent of proceeds going to the survivors of the earthquake. These unique cases are a great way of contributing to this great cause, as well as a definite style upgrade for your iPhone.
Check out the different designs above.
Implications - Many consumers today are more likely to invest in a business or company that is dedicated to creating a better world. Businesses who demonstrate the willingness to sacrifice their own profits in order to benefit less fortunate individuals within society will be rewarded for their compassion and making the world a better place.
Uncommon has recently come out with several iPhone case designs, with one hundred percent of proceeds going to the survivors of the earthquake. These unique cases are a great way of contributing to this great cause, as well as a definite style upgrade for your iPhone.
Check out the different designs above.
Implications - Many consumers today are more likely to invest in a business or company that is dedicated to creating a better world. Businesses who demonstrate the willingness to sacrifice their own profits in order to benefit less fortunate individuals within society will be rewarded for their compassion and making the world a better place.
Trend Themes
1. Technology for Fundraising - Opportunity for businesses to leverage technology, such as smartphone cases, to raise funds for charitable causes and make a positive impact.
2. Socially Responsible Consumerism - Increasing consumer demand for products and services that support charitable causes, presenting an opportunity for businesses to align their offerings with social responsibility and attract conscious consumers.
3. Style and Philanthropy - Emerging trend of combining style and philanthropy, where consumers can contribute to a good cause while upgrading their personal accessories, such as iPhone cases.
Industry Implications
1. Technology Accessories - Opportunity for technology accessory companies to create charitable products, like iPhone cases, that appeal to socially conscious consumers and contribute to fundraising efforts.
2. Fashion and Lifestyle - Fashion and lifestyle brands can explore collaborations or initiatives that combine style and philanthropy, creating products that not only look good but also make a positive impact on society.
3. Fundraising and Non-profits - Opportunity for fundraising organizations and non-profits to leverage technology and partner with businesses to create mutually beneficial initiatives that raise funds for charitable causes and support social initiatives.
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