Two Brands Come Together to Help a Nation in Need
Alex Scott — January 19, 2010 — Social Good
References: manikskateboards & highsnobiety
Well known American clothing company Manik has gotten together with the company Goods, a retailer with their own brand based out of Seattle, to create their Haiti shirts project.
Together they have each released two shirts (first four in the gallery) of which proceeds from sales will go directly to aid organizations in Haiti. It is nice to see that two smaller independent countries are doing what they can to help those in dire need.
Haiti shirts can be purchased at Goods retail stores in Seattle and Bellevue.
Together they have each released two shirts (first four in the gallery) of which proceeds from sales will go directly to aid organizations in Haiti. It is nice to see that two smaller independent countries are doing what they can to help those in dire need.
Haiti shirts can be purchased at Goods retail stores in Seattle and Bellevue.
Trend Themes
1. Collaborative Philanthropy - The collaboration between Manik and Goods showcases the trend of brands partnering together to support charitable causes.
2. Socially Responsible Fashion - The creation of Haiti shirts demonstrates the growing trend of fashion brands using their platforms to contribute to social causes and make a positive impact.
3. Localized Aid Initiatives - The availability of Haiti shirts exclusively at Goods retail stores in Seattle and Bellevue highlights the trend of localized efforts to support specific regions or communities in need.
Industry Implications
1. Fashion - The collaboration between Manik and Goods in creating Haiti shirts presents an opportunity for the fashion industry to integrate philanthropy into their business models and enhance their brand reputation.
2. Retail - The exclusive availability of Haiti shirts at Goods retail stores indicates a potential disruptive innovation opportunity for retailers to connect with consumers through socially responsible product offerings.
3. Charitable Organizations - The success of the Haiti shirts project highlights the potential for charitable organizations to collaborate with fashion brands and retailers to raise funds for specific causes or regions.
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