The Army for Japan Shirt by The Salvation Army Raises Funds and Awareness
Francis Tiangson — March 17, 2011 — Social Good
References: merchline & coolmaterial
The Army for Japan t-shirt from The Salvation Army is a piece that the charitable agency is using to raise funds to support their relief efforts in Japan. In the aftermath of the horrific natural disaster, The Salvation Army is hoping to provide plenty of support to the struggling inhabitants.
The design for the Army for Japan shirt was created by Joshua Smith, with "Save the World" written in Japanese Kanji on it. Not only is this a funding tool that The Salvation Army is implementing, it's also a great awareness product. What's really great about these shirts is that 100% of all proceeds from sales will go towards the relief efforts in Japan. The Army for Japan tee is printed with water-based discharge inks on Tultex shirts.
The design for the Army for Japan shirt was created by Joshua Smith, with "Save the World" written in Japanese Kanji on it. Not only is this a funding tool that The Salvation Army is implementing, it's also a great awareness product. What's really great about these shirts is that 100% of all proceeds from sales will go towards the relief efforts in Japan. The Army for Japan tee is printed with water-based discharge inks on Tultex shirts.
Trend Themes
1. Disaster Relief Clothing - The use of clothing as a fundraising and awareness tool in disaster relief efforts
2. Charitable Apparel - The growing trend of clothing designers and charities partnering to raise funds for charitable causes
3. Socially Conscious Fashion - The increasing demand for clothing that not only looks good, but also supports a meaningful cause or charity
Industry Implications
1. Non-profit - Non-profit organizations can take advantage of the growing trend of charity apparel to raise funds for their causes
2. Fashion - Fashion brands can integrate socially conscious values into their products to appeal to consumers who prioritize ethical and charitable clothing
3. Disaster Relief - Organizations involved in disaster relief efforts can use clothing as a tool to raise awareness and funding for their cause
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