A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Trend Themes
1. Soda-infused Treats - The use of soda in desserts and snacks presents opportunities to explore unusual flavor combinations.
2. Creative Flavor Pairings - Experimenting with unexpected flavor pairings, such as soda and chicken, can lead to innovative food creations.
3. Hybrid Desserts and Snacks - Brands and consumers are transforming classic drinks like soda into hybrid desserts and snack foods, offering the familiarity of classic flavors through new and unexpected forms.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of soda in new and innovative ways for sweet and savory dishes.
2. Marketing and Advertising - Marketing and advertising professionals can use unique flavor combinations, such as soda in chicken or cupcakes, to create memorable and buzzworthy campaigns.
3. Hospitality and Tourism - Hotels, restaurants and amusement parks can offer unique and unexpected soda-infused dishes to attract and delight customers.
