This Snack Branding Takes on a Playfully Spooky Zombie Theme
David Ingram — October 9, 2015 — Marketing
References: sophiag & packagingoftheworld
This zombified branding and packaging takes on a more playful tone than what you would initially expect from flesh-eating, undead monsters.
Designed by Greek graphic designer Sophia Georgopoulou, these playful zombie illustrations and slogans are perfectly fitting for her client Zombie Snacks. The carton and paper packaging for this chain of cinema snack foods each figure green cartoon zombies against an orange backdrop that was made specifically for holding popcorn, nachos, hot dogs and fries at an open air cinema.
The zombified packaging isn't too scary for kids and features silly undead monsters next to tombstones with various slogans like "Bite Me," "Nice To Met You" and of course "I Love You For Your Brain." Just morbid enough to be fun, this unique branding approach expertly blends together snacking and scariness into one complete package.
Designed by Greek graphic designer Sophia Georgopoulou, these playful zombie illustrations and slogans are perfectly fitting for her client Zombie Snacks. The carton and paper packaging for this chain of cinema snack foods each figure green cartoon zombies against an orange backdrop that was made specifically for holding popcorn, nachos, hot dogs and fries at an open air cinema.
The zombified packaging isn't too scary for kids and features silly undead monsters next to tombstones with various slogans like "Bite Me," "Nice To Met You" and of course "I Love You For Your Brain." Just morbid enough to be fun, this unique branding approach expertly blends together snacking and scariness into one complete package.
Trend Themes
1. Playful-branding - Brands can create playful and unique brandings, even for products with dark or morbid themes.
2. Packaging-design - Innovative and creative packaging design can help to market products in competitive industries and attract consumers' attention.
3. Niche-branding - Focusing on niche branding can help brands to target specific audiences and stand out in crowded markets.
Industry Implications
1. Food-and-beverage - In the competitive food and beverage industry, innovative branding and packaging design can attract a wider audience and increase sales.
2. Entertainment - Playful and unique branding can be utilized in the entertainment industry to add value and uniqueness to events and experiences.
3. Design-and-advertising - As branding and packaging are essential aspects in marketing and advertising, companies in the design and advertising industry can provide innovative solutions to enhance brand identity.
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