Pepsi Lays Chips Introduces Soda-Marinated Poultry Snacks Exclusively in China
Elise Ying-Hei Ho — December 15, 2012 — Lifestyle
References: bcove.me & designtaxi
Cola-marinated chicken is not unheard of but the Pepsi Lays chips have transformed this syrupy dish into a compact snack.
Asia is notorious for adventurous flavors. Renowned for daring ingredients and risky renditions, the cola-marinated chicken-flavored chips are only one of the few crazy creations of the continent. Reminiscent of grilled barbecue, sticky caramelized molasses and syrupy soda, the Pepsi Lays chips let the chicken fans carry these delectable treats in pocket-sized pouches. Included in this sticky recipe are scallions and red chili peppers so people should expect a little bit of kick to these crisps, which would cut down the intense sweetness of the cola chicken chips as well.
The spicy and sweet flavors of the savoury snack will keep lovers snacking non-stop.
Asia is notorious for adventurous flavors. Renowned for daring ingredients and risky renditions, the cola-marinated chicken-flavored chips are only one of the few crazy creations of the continent. Reminiscent of grilled barbecue, sticky caramelized molasses and syrupy soda, the Pepsi Lays chips let the chicken fans carry these delectable treats in pocket-sized pouches. Included in this sticky recipe are scallions and red chili peppers so people should expect a little bit of kick to these crisps, which would cut down the intense sweetness of the cola chicken chips as well.
The spicy and sweet flavors of the savoury snack will keep lovers snacking non-stop.
Trend Themes
1. Adventurous Flavors - The popularity of daring and unconventional flavors opens opportunities for businesses to create unique food and beverage combinations.
2. Pocket-sized Snacks - The demand for convenient and on-the-go snacks presents a disruptive innovation opportunity for companies to create compact and portable food products.
3. Spicy-sweet Combinations - The appeal of spicy-sweet flavor profiles creates openings for businesses to develop snacks that balance these contrasting tastes.
Industry Implications
1. Food and Beverage - Innovative companies in the food and beverage industry can capitalize on adventurous flavors and unexpected food combinations.
2. Packaging - The rise of pocket-sized snacks calls for advancements in packaging technology to provide convenient and sustainable solutions for on-the-go consumption.
3. Seasonings and Condiments - The demand for spicy-sweet combinations in snacks creates a market opportunity for companies in the seasonings and condiments industry to develop unique flavor profiles.
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