Health retailers rewarding dieting put wellness first
Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole.
Trend Themes
1. Personalized Health Food Deals - The trend of using data and medical records to offer personalized health food discounts and promotions presents an opportunity for grocery stores and other food retailers to better target health-conscious consumers.
2. Gold-incentive Diet Plans - Offering monetary incentives, such as gold, for weight loss presents an opportunity for weight loss programs and fitness centers to motivate individuals and offer a unique, memorable experience.
3. Calorie Currency Shops - The trend of using calorie currency as a way to connect health and wellness to products obtained presents an opportunity for health and wellness brands to engage with consumers in an innovative way.
Industry Implications
1. Grocery/retail - The personalized health food trend has implications for grocery stores and other food retailers looking to better target health-conscious consumers.
2. Weight Loss/fitness - The gold-incentive diet plans trend has implications for weight loss programs, fitness centers, and other organizations that promote healthy lifestyles among their clientele.
3. Health and Wellness - The calorie currency trend has implications for health and wellness brands looking to engage with consumers in a unique and interactive way that emphasizes the connection between health and wellness and the products they obtain.
