Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Trend Themes
1. Virtual Reality Integration - Virtual reality integration into traditional media like TV shows is accelerating its appeal and creating immersive experiences, opening opportunities for entertainment and gaming industries to create innovative content and devices.
2. 3D and Tactile Technology - Advancements in 3D, tablets and tactile technologies are creating new levels of user immersion, providing an immersive experience beyond the traditional dimensions and opening opportunities for tech industries to create gadgets with engaging new functionalities and features.
3. Virtual Reality Navigation - The introduction of virtual reality navigation devices, such as The FireBox or the Oculix app, can elevate the online browsing experience, creating a new immersive world to connect and interact with virtual content, presenting opportunities for e-commerce companies to redesign and enhance online shopping experiences.
Industry Implications
1. Entertainment Industry - The integration of VR in some of the examples provided, such as Jerry's Place and The Voice, presents opportunities for the entertainment industry to create engaging and immersive experiences, opening up studios to produce new content and products.
2. Technology Industry - Advancements in 3D, tablet and tactile technologies, as well as virtual reality navigation, can enhance traditional tech products and services, pushing technological boundaries to create innovative products and experiences.
3. E-commerce Industry - The introduction of virtual reality navigation devices can elevate the online shopping experience, creating a new immersive world to connect and interact with virtual content, and designing eCommerce sites to provide online buyers with an unforgettable experience can differentiate brands in a very crowded space.
7 Featured, 48 Examples:
205,137 Total Clicks
Date Range:
Mar 14 — Oct 14
Trending:
Mild
Consumer Insight Topics: