Late July Tortillas Packaging Has a Healthy Homegrown Appeal
Amelia Roblin — October 15, 2011 — Lifestyle
References: moxiesozo & lovelypackage
For a while, many members of Western society totally lost sight of where their food was coming from. The shift back to awareness is only slowly beginning, and it's products that resemble Late July Tortillas packaging which make the modern consumer feel good about his snack.
As a longtime seller of organic nibbles, the company's previous image was allegedly copied by the next generation of health food producers. Moxie Sozo was brought in to redesign the brand's identity. This line of flavored chips was one of the first to be launched, bearing a visually stimulating face of bright colors and crisp illustrations.
Each bag of nachos is labeled with a detailed illustration of a single triangular chip. Surrounding it are drawings of sunflowers, wheat stalks, and the vegetables that make the contents of Late July Tortillas packaging so savory and scrumptious.
As a longtime seller of organic nibbles, the company's previous image was allegedly copied by the next generation of health food producers. Moxie Sozo was brought in to redesign the brand's identity. This line of flavored chips was one of the first to be launched, bearing a visually stimulating face of bright colors and crisp illustrations.
Each bag of nachos is labeled with a detailed illustration of a single triangular chip. Surrounding it are drawings of sunflowers, wheat stalks, and the vegetables that make the contents of Late July Tortillas packaging so savory and scrumptious.
Trend Themes
1. Food Origins Awareness - Opportunities for brands to highlight the origin and production process of their food products, appealing to consumers' desire for transparency and sustainability.
2. Health Conscious Packaging - Innovative packaging designs and labeling that communicate a healthy, organic, and natural image, enhancing the overall consumer experience and perception of the brand.
3. Visual Storytelling - Utilizing visually stimulating illustrations and designs on packaging to evoke emotions and create a connection between consumers and the product.
Industry Implications
1. Organic Food - With increasing demand for transparency and sustainable options, there are opportunities for organic food producers to differentiate their brands through unique packaging and storytelling.
2. Health Food - Health food brands can leverage visually appealing packaging to communicate their wholesome ingredients, enticing health-conscious consumers.
3. Design and Advertising - Design agencies and advertising firms can help brands create distinct packaging designs that tell stories and connect with consumers on an emotional level.
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