Trend Hunter Editor Courtney Scharf Explores Waste Currency Programs
M — September 11, 2014 — Art & Design
References: youtube
Finding innovative ways to reuse and manage waste can be tricky but one way the world is coming together to do so is through the eco innovation of employing waste as currency. This turns a once unwanted and valueless item into a source of money that can be used to purchase new goods. Trend Hunter's very own Courtney Scharf looks into different ways that waste has been turned into incentive currencies.
Turning waste into a form of currency is a great way to promote recycling and get people onboard with using proper methods to dispose of garbage. One example hails from Beijing where public transit users can approach a ticket machine and exchange used bottles for bus passes. Another campaign with a similar idea was created by McDonald's in Stockholm to encourage consumers to bring in cans in exchange for menu items.
Turning waste into a form of currency is a great way to promote recycling and get people onboard with using proper methods to dispose of garbage. One example hails from Beijing where public transit users can approach a ticket machine and exchange used bottles for bus passes. Another campaign with a similar idea was created by McDonald's in Stockholm to encourage consumers to bring in cans in exchange for menu items.
Trend Themes
1. Waste Currency Programs - Turning waste into a form of currency is a disruptive innovation opportunity to promote recycling and proper waste management.
2. Incentive Eco Innovation - Creating incentive programs that employ waste as currency presents disruptive innovation opportunities for waste management and eco-friendly practices.
3. Reuse of Waste as Currency - Exploring the reuse of waste as a form of currency opens up disruptive innovation opportunities for sustainable economies and resource management.
Industry Implications
1. Recycling - The recycling industry can leverage waste currency programs to encourage more people to participate in recycling efforts, leading to disruptive innovation in waste management.
2. Hospitality (fast Food) - The fast food industry can explore waste currency programs to incentivize consumers to bring in recyclable items, leading to disruptive innovation in waste reduction and customer engagement.
3. Public Transportation - The public transportation industry can adopt waste currency programs to encourage passengers to recycle and reduce waste, leading to disruptive innovation in sustainable transportation and waste management.
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