Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Trend Themes
1. Extreme Climate Travel - As consumers seek more experiential travel, they are turning to more extreme climate conditions, like those found in Iceland.
2. Winter Adventure Tourism - Opportunities for winter tourism like snow hotels and ice sculpture festivals are growing in popularity among adventurous travelers.
3. Nature Photography Tourism - Captivating natural landscapes like those found in Iceland are sought after by tourists interested in nature photography.
Industry Implications
1. Adventure Tourism - Companies that cater to adventurous travelers seeking out extreme climates, like Iceland and snowy regions elsewhere in the world.
2. Winter Tourism - Companies that offer hotels, excursions, and attractions centered around winter adventure tourism.
3. Nature Photography - Companies that offer specialized tours and workshops catering to nature photographers seeking to capture captivating natural landscapes like those found in Iceland.
5 Featured, 45 Examples:
331,768 Total Clicks
Date Range:
Dec 13 — Oct 14
Trending:
Mild
Consumer Insight Topics:
