A heightened appreciation for gruesome imagery prompts macabre confectionery treats
Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Trend Themes
1. Dark Food - The rise of dark pop culture prompting macabre-themed food creations.
2. Subversive Edibles - The use of food creations as a form of expression for consumers seeking to pay tribute to TV shows and darker holiday seasons.
3. Gory Aesthetics - An openness to shocking aesthetics in society, especially in the context of visually unsettling yet edible food.
Industry Implications
1. Food & Beverage Industry - Opportunity for businesses in the food industry to experiment with unconventional themes and break away from traditional culinary norms.
2. Entertainment Industry - Potential for collaborations between TV studios and food businesses to create immersive and innovative experiences for fans.
3. Event Planning Industry - Potential for event planning businesses to cater to a growing demand for unconventional, macabre-themed parties and events.
