The DietBet App Encourages People to Get Healthy and Rich
Meghan Young — June 26, 2013 — Lifestyle
The DietBet App offers a monetary motivator to help people achieve their weight loss goals in a more timely fashion. While the results of a diet is often rewarding enough, the process is anything but, so this app could really make a difference.
Launched last year, the DietBet App allows users to create and join bets to lose four percent of their body fat during a four-week period. Of course, there are safeguards to ensure people don't go overboard. For instance, reaching a 12 percent loss will get people disqualified.
With a few high-profile bloggers, authors and fitness coaches joining the DietBet App movement, pots are reached as high as $150,000, which is split between users who manage to achieve their weight loss goal.
Launched last year, the DietBet App allows users to create and join bets to lose four percent of their body fat during a four-week period. Of course, there are safeguards to ensure people don't go overboard. For instance, reaching a 12 percent loss will get people disqualified.
With a few high-profile bloggers, authors and fitness coaches joining the DietBet App movement, pots are reached as high as $150,000, which is split between users who manage to achieve their weight loss goal.
Trend Themes
1. Monetary Motivators for Weight Loss - Opportunity for health and wellness apps to incorporate monetary incentives to increase user engagement and success rates.
2. Social Support Networks for Achieving Health Goals - Opportunity for social media platforms to create communities and groups to support individuals and encourage weight loss and healthy habits.
3. Gamification of Health and Fitness - Opportunity for apps and platforms to gamify health and fitness tracking to make it more engaging and motivating for users.
Industry Implications
1. Health and Wellness Apps - Opportunity for health and wellness apps to incorporate monetary incentives to increase user engagement and success rates.
2. Social Media Platforms - Opportunity for social media platforms to create communities and groups to support individuals and encourage weight loss and healthy habits.
3. Fitness Tracking Apps and Devices - Opportunity for fitness tracking apps and devices to gamify the health and fitness experience for users, making it more engaging and motivating.
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