Instead of actually taking a trip, consumers turn to virtual reality for escape
Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
Trend Themes
1. Virtual Reality Travel Experiences - Consumers are turning to virtual reality to escape reality, providing a cost-effective means of entertainment.
2. Immersive Virtual Tours - Virtual tours give people an experiential travel opportunity and get them excited to visit.
3. 4D Virtual Reality Travel Experiences - Immersive technology lets users hear, feel and smell the changes in the virtual environment before them.
Industry Implications
1. Tourism - Virtual reality technology provides a new means of promoting cost-effective travel experiences to potential tourists.
2. Hospitality - Hotels can use immersive technology to give guests a preview of their facilities, as well as nearby activities and attractions without leaving the room.
3. Entertainment - Virtual reality technology is disrupting the traditional modes of entertainment by providing consumers with a cost-effective escape from reality.
4 Featured, 36 Examples:
208,033 Total Clicks
Date Range:
Apr 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:
