'Dirty Bones' Soho Takes Inspiration From Studio 54 and 70s Glamor
Mary Van Puymbroeck — July 10, 2017 — Marketing
References: dirty-bones & dezeen
'Dirty Bones' Soho is a restaurant and lounge that serves New York-inspired comfort food in London's famous Soho neighborhood.
The decor of the space takes inspiration from 1970s glamour. According to Dirty Bones Soho's in-house designer, Lotti Lorenzetti, the bar's aesthetic was influenced by "the loft-style apartments of Brooklyn and the glamour of Studio 54." The restroom is hidden behind a bookshelf for added mystery and fun.
With industrial bones and luxurious materials to make the space feel more warm, Dirty Bones is an instantly intimate space. The bar thrives off of powerful music, featuring genres like old school hip-hop, soul and funk. Between the musical selection and the velvet seating, guests of this eccentric bar will feel as though they are relaxing at an intimate get-together with friends.
The decor of the space takes inspiration from 1970s glamour. According to Dirty Bones Soho's in-house designer, Lotti Lorenzetti, the bar's aesthetic was influenced by "the loft-style apartments of Brooklyn and the glamour of Studio 54." The restroom is hidden behind a bookshelf for added mystery and fun.
With industrial bones and luxurious materials to make the space feel more warm, Dirty Bones is an instantly intimate space. The bar thrives off of powerful music, featuring genres like old school hip-hop, soul and funk. Between the musical selection and the velvet seating, guests of this eccentric bar will feel as though they are relaxing at an intimate get-together with friends.
Trend Themes
1. Retro-inspired Decor - Businesses can tap into the nostalgia trend by incorporating retro-inspired decor in their establishments, reminiscent of iconic eras like the 1970s.
2. Hidden Spaces - Integrating hidden spaces into a business's design, such as a bathroom behind a bookshelf, can add an element of surprise and fun for customers.
3. Intimate Atmosphere - Creating an intimate atmosphere through a combination of industrial elements and luxurious materials can enhance the overall customer experience and differentiate a business from competitors.
Industry Implications
1. Hospitality - Hotels, restaurants, and bars can leverage the trend of retro-inspired cocktail bars by incorporating nostalgic decor and creating intimate atmospheres to attract customers.
2. Interior Design - Interior designers can find opportunities in the demand for retro-inspired decor, specializing in creating unique and visually appealing spaces that tap into nostalgic elements.
3. Entertainment - Entertainment venues, such as nightclubs and music lounges, can capitalize on the trend of hidden spaces to create immersive experiences and intrigue customers.
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