Hogeschool Utrecht University's 'Skippen' Appeals to Students
Laura McQuarrie — April 11, 2018 — Business
References: esmmagazine
'Skippen' is the name of a new cashless store concept on the Hogeschool Utrecht University campus in the Netherlands that appeals to the busy, time-starved student.
The store concept makes it possible for student shoppers to download a companion app in order to effortlessly purchase in-store goods and bypass the conventional cash register. With the app in hand, the campus' young consumers are able to scan items as they move throughout the store via a QR code, add them to their cart and pay when they are ready with the online payment solution Tikkie.
Over time, the system will collect relevant consumer data to offer personalized deals, as well as other pertinent product details, such as potential allergens or calorie counts.
The store concept makes it possible for student shoppers to download a companion app in order to effortlessly purchase in-store goods and bypass the conventional cash register. With the app in hand, the campus' young consumers are able to scan items as they move throughout the store via a QR code, add them to their cart and pay when they are ready with the online payment solution Tikkie.
Over time, the system will collect relevant consumer data to offer personalized deals, as well as other pertinent product details, such as potential allergens or calorie counts.
Trend Themes
1. Cashless Campus Stores - Developing cashless stores on campuses through phone application for young consumers to have a seamless shopping experience using their smartphones.
2. QR Code Shopping - QR code scanning for shopping purpose as it helps the customers to browse through the items in the store quickly
3. Personalized Deals Through Consumer Data - Collecting consumer data for personalized offers which thrives to improve the shopping experience of the customer.
Industry Implications
1. Retail Industry - Retail industry can make use of cashless stores through phone applications and QR code scanning to offer a seamless shopping experience to customers
2. Mobile Payment Industry - Mobile payment industry can make use of the app to make transactions easier for the customers
3. Technology Industry - Technology industry can implement solutions to manage consumer data and offer personalized deals for targeted marketing purposes
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